Magic is Desigual’s new loyalty program that wants to take the Brand experience a step further. It is made of small big actions, details that matter and amazing moments, all designed to touch and inspire our clients.

The point system to reward our clients is also based in this magic imagination. It is an invitation to dream, to go the extra mile. Therefore, I have decided to associate the point’s hierarchy to different gemstones: turquoise, emerald and diamond.

Magic is Desigual’s new loyalty program that wants to take the Brand experience a step further. It is made of small big actions, details that matter and amazing moments, all designed to touch and inspire our clients.

The point system to reward our clients is also based in this magic imagination. It is an invitation to dream, to go the extra mile. Therefore, I have decided to associate the point’s hierarchy to different gemstones: turquoise, emerald and diamond.

ROLE: Concept & Art Director 
YEAR: 2016 


ROLE: Concept & Art Director 
YEAR: 2016 


ROLE: Concept & Art Director 
YEAR: 2016 


WHAT'S MAGIC?

HOW DID WE MAKE IT?

With Magic, our clients receive three presents a year, all different and unexpected. These are the latest ones in which I have been working.

I have managed all the creative aspects related to them: concept, design, packaging, art direction, shooting and communication.

With Magic, our clients receive three presents a year, all different and unexpected. These are the latest ones in which I have been working.

I have managed all the creative aspects related to them: concept, design, packaging, art direction, shooting and communication.

With Magic, our clients receive three presents a year, all different and unexpected. These are the latest ones in which I have been working.

I have managed all the creative aspects related to them: concept, design, packaging, art direction, shooting and communication.

With Magic, our clients receive three presents a year, all different and unexpected. These are the latest ones in which I have been working.

I have managed all the creative aspects related to them: concept, design, packaging, art direction, shooting and communication.

With Magic, our clients receive three presents a year, all different and unexpected. These are the latest ones in which I have been working.

I have managed all the creative aspects related to them: concept, design, packaging, art direction, shooting and communication.

DESIGUAL WITH MR. MONSIEUR LACROIX

DESIGUAL WITH MR. MONSIEUR LACROIX

Lacroix-STILL-LIFE-1600104301

DESIGUAL WITH BIRCHBOX

Birchbox-160094701

DESIGUAL WITH THE BODYSHOP

Email: michele.pinna@gmail.com
Instagram: @designuno
Linkedin: @michelepinna
©2019 Michele Pinna

Email: michele.pinna@gmail.com
Instagram: @designuno
©2019 Michele Pinna

Email: michele.pinna@gmail.com
Instagram: @designuno
©2018 Michele Pinna

QUOTES-FOOTER-3